Samsung Electronics announced on October 28, 2026, that Interbrand ranked the company No. 5 on its annual Best Global Brands list. The company reported a brand value of USD 105.2 billion.
Brand Value and Evaluation
Samsung stated that Interbrand ranked the company No. 5 on its annual Best Global Brands list for the seventh consecutive year. The company reported a brand value of USD 105.2 billion and noted it is the only company based in Asia to remain in the global top five each year since 2020.
Interbrand evaluated the company through an analysis of financial performance and outlook, brand influence on purchasing decisions, and competitiveness. The evaluation considered strategy, empathy, differentiation, customer engagement, consistency, and trust.
AI and Semiconductor Growth
Samsung attributed the ranking to record earnings driven by focused investments in AI semiconductors and stronger AI competitiveness in its Device eXperience Division. The Device Solutions Division increased the supply of high-value memory products to meet rising AI demand and maintained technological leadership with the industry's first mass production and commercial shipment of HBM4.
The Device eXperience Division brought personalized AI experiences and connectivity across products including mobile devices, televisions, and home appliances. This included introducing the Galaxy Z Fold8, an eighth generation Galaxy foldable featuring a new form factor and a 4:3 display aspect ratio.
Key facts and where they come from
- Samsung was ranked No. 5 on Interbrand's Best Global Brands list for the seventh consecutive year.
Interbrand, a global brand consultancy, ranked the company No. 5 on its annual “Best Global Brands” list for the seventh consecutive year
- Samsung reported a brand value of USD 105.2 billion.
with a brand value of USD 105.2 billion.
- The Device Solutions Division achieved the industry's first mass production and commercial shipment of HBM4.
industry’s first mass production and commercial shipment of HBM4.
