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Brand assets

Everything you need to write about or link to TechUpscale: logos, colors, font and a ready-made description. Free to use for coverage of and links to TechUpscale; please follow the simple rules below.

Download the brand kit (ZIP)

Logo

TechUpscale for light backgrounds

For light backgrounds · PNG

TechUpscale for dark backgrounds

For dark backgrounds · PNG

TechUpscale icon (512 × 512), for avatars and small spaces

Icon (512 × 512), for avatars and small spaces · PNG

  • Use the version made for your background.
  • Leave clear space around the logo at least the height of the "T".
  • Minimum width: 120 px on screen, 25 mm in print.
  • Don't recolor, stretch, rotate, outline or add effects, and don't rearrange the two words.
  • Don't use the logo in a way that suggests TechUpscale endorses a product or service.

Name

TechUpscale: one word, capital T and capital U. Not "Tech Upscale", "Techupscale" or all capitals in running text.

Colors

Ink #0B1220Header, footer and text; the dark brand background
Teal #007A68"Upscale" on light backgrounds, buttons and links
Bright teal #19D3B5"Upscale" on dark backgrounds
Breaking red #D62839Breaking-news labels only
Paper #FFFFFFPage background
Mist #F4F6F9Panels and cards

Font

Inter, free under the SIL Open Font License: rsms.me/inter (also on Google Fonts). The logo and TechUpscale's images use Inter; the website's text uses each device's own system font so pages load faster.

About TechUpscale (boilerplate)

Short

TechUpscale is a technology news site covering cybersecurity, AI, products, business and policy from primary sources.

Long

TechUpscale reports technology news from the source: government agencies, national cybersecurity centres, regulators and the companies and labs involved. It covers cybersecurity, artificial intelligence, products, startups and business, policy, space and crypto, links every story to its primary source and publishes corrections openly. TechUpscale is a Silicon Chase publication.

Questions

For press, partnerships or permission for other uses: info@techupscale.com.