Samsung Electronics announced on October 6, 2026, that it has added a new collection of 30 exclusive artworks from the British Museum to its Samsung Art Store. The curated digital collection is available for compatible Samsung Art TVs starting today.
Masterpieces for the home
The new digital art collection features works by celebrated British artists John Constable and Joseph Mallord William Turner. The selection includes Constable's English countryside vistas, known for capturing changing weather patterns in the sky.
Turner's watercolors in the collection feature a range of subjects, from stormy seascapes to scenic views of Venice, Rome, and Zurich.
Access and availability
To view the British Museum collection, users must have a Samsung Art Store subscription, which requires a subscription fee. Subscribers can browse the selection, display their chosen artwork on their compatible TV, and switch to other pieces at any time.
Gwiho Lee, Executive Vice President of the Visual Display Business at Samsung Electronics, stated that the integration of these pieces into the platform provides a simple way for a global audience to appreciate historic art at home.
Broader museum partnership
The launch expands upon Samsung's existing relationship with the British Museum. The tech company is also acting as a corporate partner for the museum's "Korea" exhibition, which opened on October 1 and is scheduled to run through January 31, 2027.
Key facts and where they come from
- Samsung Electronics has launched a 30-piece collection of exclusive British Museum artworks on the Samsung Art Store.
Samsung Electronics today announced that it is adding a new exclusive British Museum collection consisting of 30 artworks to Samsung Art Store.
- The collection highlights works from prominent British artists John Constable and Joseph Mallord William Turner.
the curated selection features works by John Constable, Joseph Mallord William Turner, and other renowned artists.
- Users must pay a subscription fee to access the artworks on the Samsung Art Store.
Samsung Art Store subscription required. Subscription fees apply.
- The British Museum collection is available on the platform starting October 6.
The British Museum collection will be available on Samsung Art Store starting Oct. 6.