Salesforce announced on October 20, 2026, that it has signed a definitive agreement to acquire customer engagement platform Braze for approximately $5.66 billion in enterprise value. Under the terms of the agreement, holders of Braze Class A common stock will receive $47.50 in cash per share.
Acquisition Terms and Timeline
Salesforce announced it has entered into a definitive agreement to acquire Braze for approximately $5.66 billion in enterprise value. Under the terms of the agreement, holders of Braze Class A common stock will receive $47.50 in cash per share.
The transaction is expected to close in Salesforce's fiscal year 2028, subject to customary closing conditions, including approval by Braze's shareholders and receipt of required regulatory approvals.
Integration and Capabilities
Braze provides a cloud-native, event-streaming architecture optimized for high-volume, real-time B2C engagement, along with BrazeAI for optimization across content, offers, channels, and timing. Patrick Stokes, President of Applications and Marketing at Salesforce, stated that bringing Braze together with Salesforce Marketing Cloud, CRM, and Data 360 will deliver personalized engagement at scale.
Bill Magnuson, CEO and co-founder of Braze, noted that Salesforce's platform will help the company innovate faster while continuing to build and invest in the Braze community. Braze currently serves approximately 2,770 customers, including Canva, Dairy Queen, Equinox, Instacart, Urban Outfitters, and Venmo.
Key facts and where they come from
- Salesforce entered into a definitive agreement to acquire Braze for approximately $5.66 billion in enterprise value.
entered into a definitive agreement to acquire Braze (NASDAQ: BRZE), a leading customer engagement platform, for approximately $5.66 billion in enterprise value.
- Holders of Braze Class A common stock will receive $47.50 in cash per share.
holders of Braze Class A common stock will receive $47.50 in cash per share.
- The transaction is expected to close in Salesforce's fiscal year 2028.
The transaction is expected to close in Salesforce’s fiscal year 2028, subject to customary closing conditions