On October 22, 2026, CRM platform Roofr launched a workflow-specific AI Receptionist and unlimited customizable user roles during its virtual Roofr Builds product event.
AI Receptionist and Workflow Tools
Roofr unveiled its new AI Receptionist designed specifically for roofing workflows, handling lead qualification, appointment booking, and urgent call routing. According to the company, the tool is built to handle specific roofing business requirements rather than applying a generic answering script.
Chief Product Officer Rajiv Jhurani stated that the platform aims to deliver on its mission to provide purpose-built software that helps roofing professionals work smarter and win more jobs.
Platform Updates and User Roles
The company also introduced unlimited customizable user roles to replace traditional per-seat CRM pricing models, ensuring growing teams do not face increasing bills per seat. Subscribers receive unlimited seats under the new structure.
Additionally, Roofr showcased major updates to Roofr Sites, Instant Estimator, and Proposals, alongside Spanish translation, bulk actions, and payment schedules as part of its push to create a single connected system.
Key facts and where they come from
- Roofr launched an AI Receptionist that qualifies leads, books appointments, and routes urgent calls.
The tool is built around real roofing workflows: qualifying leads, booking appointments, and routing urgent calls the way a roofing business actually needs them handled.
- Roofr introduced unlimited user roles for subscribed users to eliminate per-seat charges.
Builds also introduced new, customizable user roles for teams using the Roofr CRM. Most CRMs charge by the seat, which means every new hire shows up as a line item. Roofr's subscribed users get unlimited seats instead
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