California residents can request that data brokers delete and stop selling their personal information using the Delete Request and Opt-out Platform (DROP). The process is outlined by the California Privacy Protection Agency.
What it does
The California Privacy Protection Agency created the Delete Request and Opt-out Platform (DROP) to allow consumers to limit the personal information data brokers collect and sell about them. The agency states that DROP is safe, secure, fast, free, and designed to give users more control over their data.
According to the agency, limiting the spread of personal information through DROP can reduce unwanted texts, calls, or emails, as well as lower the risk of identity theft and targeted fraud. The agency notes that deleting personal information may result in receiving fewer targeted ads or personalized content.
Before you start
Users must confirm that they are California residents to be eligible to use the platform.
Steps
Step 1: Confirm that you are a California resident to verify your eligibility for the platform.
Note: The provided documentation from the California Privacy Protection Agency lists Step 1 of a 3-step process. Steps 2 and 3 are omitted from the source document.
What the agency says
The California Privacy Protection Agency states that DROP is free and will never charge consumers to use the platform. The agency notes that results will vary by consumer and may take time to notice.
What to do
- Confirm your eligibility as a California resident to begin using the Delete Request and Opt-out Platform (DROP) to submit data deletion requests to data brokers.
Key facts and where they come from
- DROP allows users to instruct data brokers to delete and stop selling their personal information.
DROP gives you more control over your data. You can tell data brokers to delete and not sell your personal information.
- Eligibility requires confirming California residency.
Confirm that you are a California resident.
- Limiting data sales can cut down on unwanted communications.
Limiting how your data gets sold can reduce the volume of unwanted texts, calls, or emails you receive.
