The European Commission announced a call for evidence on November 4, 2026, seeking feedback on upcoming technical guidelines for advertising repositories under the Digital Services Act. The consultation period closes on December 2, 2026.
Shaping DSA Advertising Guidelines
The European Commission is gathering feedback through a call for evidence to shape upcoming technical guidelines concerning advertising repositories under the Digital Services Act (DSA). The responses will help ensure that repositories meet user needs by advising on searchability, targeting insights, and accessibility.
According to the Commission, effective advertising repositories are essential for public scrutiny of online advertising, protecting public health, ensuring consumer protection, and safeguarding election integrity. They also support supervision and enforcement of the DSA.
Timeline and Next Steps
The current call for evidence, which opened on November 4, 2026, will close on December 2, 2026. It will be followed by a targeted public consultation in 2027 involving researchers, civil society, platform providers, and the advertising industry.
The publication of the final guidelines is planned for the second quarter of 2028. Under Article 39 of the DSA, very large online platforms and search engines must maintain publicly accessible ad repositories.
Key facts and where they come from
- The call for evidence opened on November 4, 2026.
Opening: 04 November 2026
- The consultation closes on December 2, 2026.
Closing: 02 December 2026
- Publication of the guidelines is planned for the second quarter of 2028.
The publication of the guidelines is planned for the second quarter of 2028.
- Article 39 of the DSA requires providers of VLOPs and VLOSEs to maintain publicly accessible ad repositories.
Under Article 39 of the DSA, providers of VLOPs and VLOSEs are required to maintain publicly accessible repositories of advertisements displayed on their services.
