University of Texas Athletics and the McCombs School of Business launched Bevo Lab on October 23, 2026, partnering with Dell Technologies, Google Cloud, and SHI International to build an AI-driven sports analytics hub.
AI sports intelligence platform
The University of Texas Athletics and the Business of Sports Institute (BOSI) at the McCombs School of Business announced Bevo Lab in cooperation with Longhorn Sports Properties. The hub is designed to integrate artificial intelligence, data analytics, and performance technology across 21 intercollegiate varsity sports teams and more than 500 student-athletes.
The lab will be located in Innovation Tower near the university campus in Austin's Innovation District. Managed under the direction of BOSI executive director Kirk Goldsberry, the program plans to involve as many as 40 student researchers annually in modeling and data analytics projects.
Core technology components
Bevo Lab's core systems include the Bevo Lakehouse, a unified data warehouse designed to consolidate previously siloed sports data, such as wearable device measurements and game film. The system will launch first with the university's football program before expanding to all varsity sports.
The lab will also utilize custom machine learning models, including transfer AI for roster evaluation, scouting, and strategy development. Customized visual and natural language interfaces will provide front-end access tailored to coaches, athletes, and administrative personnel.
Partner roles and integration
Dell Technologies serves as the official technology infrastructure sponsor, providing AI-ready infrastructure. Google Cloud acts as the cloud and enterprise AI provider, bringing its Gemini multimodal models to process athletic datasets. Google Cloud stated that early collaboration with Google Public Sector has already introduced AI workflows that save UT coaches over 15 hours per week in game preparation.
SHI International will serve as the strategic technology and solutions integrator, overseeing infrastructure, cloud, AI, and cybersecurity integration. Student researchers will gain hands-on training and direct access to engineering teams through a Google Public Sector ambassador program.
Key facts and where they come from
- Bevo Lab plans to engage up to 40 student researchers each year.
The lab will engage as many as 40 student researchers annually in managing the modeling and data projects
- Google Cloud said early AI workflows saved UT coaches more than 15 hours weekly in game preparation.
early collaboration with Google Public Sector has already introduced AI-driven workflows that save UT coaches more than 15 hours per week in game preparation
- The Bevo Lakehouse consolidates sports data such as game film and wearable technology starting with football.
A unified data warehouse that consolidates previously siloed sports-specific data such as game film and wearable technology into a single platform—starting with football
- Dell Technologies is providing infrastructure as the official technology infrastructure sponsor.
Dell Technologies is deepening its decadeslong relationship with The University of Texas as the premier founding sponsor and the Official Technology Infrastructure Sponsor of Bevo Lab.
- SHI International serves as the lab's strategic technology integrator.
Founding sponsor SHI will serve as the strategic technology and solutions integrator of Bevo Lab
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