Asper.ai said on Nov. 5, 2026, that it announced the acquisition of key talent and assets of Pricing One, the Geneva-based revenue growth management consulting firm, to strengthen its agentic RGM platform and expand in Europe.
What Asper announced
Asper.ai said on Nov. 5, 2026, that it announced the acquisition of key talent and assets of Pricing One, the Geneva-based revenue growth management consulting firm. The announcement said the deal combines Asper's agentic AI capabilities with Pricing One's deep RGM expertise.
The source said the acquisition combines Asper's agentic AI capabilities with Pricing One's deep RGM expertise, 650+ proven commercial execution plans and experienced practitioners, helping CPG companies unlock the potential for 6-8% incremental top- and bottom-line growth.
What the deal includes
According to the source, Pricing One's analytics engine, including Consumer Willingness to Pay and Pricing Power Drivers, and its library of execution plans will be codified into Asper's agentic layer.
The source said Asper's platform today supports pricing, promotion and trade investment decisions covering more than $60 billion in revenue for leading consumer goods companies across five geographies. Over the last 12 months, Asper has worked with 20+ consumer goods companies and built technology and ecosystem partnerships with Microsoft, SAP and Databricks.
What Asper says
Asper.ai said its ambition is to make agentic RGM the operating standard for the industry, powering growth decisions for 100+ of the world's leading consumer goods companies.
Mohit Agarwal, Co-founder & CEO of Asper.ai, said consultants have spent decades building judgment while platforms have spent the last few years building intelligence.
Key facts and where they come from
- Asper.ai announced the acquisition of key talent and assets of Pricing One.
today announced the acquisition of key talent and assets of Pricing One, the Geneva-based revenue growth management (RGM) strategy and consulting firm.
- The deal could help CPG companies unlock potential for 6-8% incremental top- and bottom-line growth.
helping CPG companies unlock the potential for 6-8% incremental top- and bottom-line growth.
- Asper's platform supports pricing, promotion and trade investment decisions covering more than $60 billion in revenue.
Asper's platform today supports pricing, promotion and trade investment decisions covering more than $60 billion in revenue for leading consumer goods companies across five geographies.
- Asper worked with 20+ consumer goods companies and built partnerships with Microsoft, SAP and Databricks over the last 12 months.
Over the last 12 months, Asper has worked with 20+ consumer goods companies and built technology and ecosystem partnerships with Microsoft, SAP and Databricks.
The open question: How will Asper.ai turn Pricing One's judgment into agentic AI capability for CPG decisions?
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