Microsoft announced the creation of a new XBOX division named XP on October 8, 2026, designed to expand its game franchises into film, television, consumer products, and live experiences.
New Division and Leadership
XBOX announced the formation of XP, a new division led by newly appointed President Kayleen Walters. The unit spans film and television, consumer products, strategic partnerships, and live experiences.
According to the announcement, the division brings together capabilities from various teams across XBOX to help franchises reach more people and create deeper connections with fans. Great games remain at the center of XBOX and the new division's foundation.
Four Investment Areas
The creation of the XP division formalizes four investment areas. These include XBOX Pictures for linear storytelling, XBOX Products for authentic merchandise, XBOX Places for live events and immersive destinations, and XBOX Partnerships for brand collaborations.
President Kayleen Walters previously spent 13 years at Lucasfilm and worked at Mojang, where Minecraft reached over 425 million units sold and A Minecraft Movie finished first at the domestic box office.
Key facts and where they come from
- XBOX created a new division called XP spanning film, television, consumer products, strategic partnerships, and live experiences.
XP is a new XBOX division, led by newly appointed President, Kayleen Walters, spanning film and television, consumer products, strategic partnerships, and live experiences.
- The XP division formalizes four distinct investment areas.
The formation of the XP division formalizes four investment areas:
- Kayleen Walters previously worked at Mojang where Minecraft grew to over 425 million units sold.
Under her tenure, Minecraft grew from an already-record setting 350 million units sold to over 425 million