On October 16, 2026, Vercel and Shopify announced the general availability of Vercel Shop and a rebuilt Hydrogen SDK designed to optimize ecommerce storefronts for AI agents and humans.
Vercel Shop and Rebuilt Hydrogen SDK
Vercel Shop is an open source Next.js storefront template built on Shopify’s Hydrogen SDK. The release brings machine-readable product pages, structured data, and tools designed for AI agents to shop directly.
Alongside Vercel Shop, Vercel and Shopify released a rebuilt version of the Hydrogen SDK that works across JavaScript frameworks, providing access to product catalogs, carts, order management, and payments.
Agent-Ready Commerce and Tools
The template incorporates the Universal Commerce Protocol (UCP), allowing agents to search a store’s catalog, read details, check availability, build a cart, and get a checkout link at the merchant's domain. Vercel Shop also integrates a shopping assistant powered by eve.
Vercel launched its own merch store at vercel.store using the template, featuring limited-edition drops and an integrated shopping agent.
What to do
- Create a storefront using the command pnpm create next-app@latest my-store –example https://github.com/vercel/shop
- Check the documentation to connect your Shopify store and configure the storefront.
Key facts and where they come from
- Vercel Shop is generally available as an open source Next.js storefront template for Shopify.
Today, Vercel Shop, our open source Next.js storefront template for Shopify, is generally available.
- The rebuilt Shopify Hydrogen SDK is generally available.
Today, the rebuilt SDK is generally available.
- Vercel launched its merch store at vercel.store using Vercel Shop.
Today, we launched our merch store at vercel.store with limited-edition drops. It’s built on Vercel Shop.
- PAIGE saw a 22% increase in revenue and 76% increase in conversion over Black Friday and Cyber Monday after re-architecting its ecommerce platform.
When PAIGE re-architected its ecommerce platform, it saw a 22% increase in revenue and a 76% increase in conversion over Black Friday and Cyber Monday, with no downtime.
