tm:rw launched tm:rw Studios on October 6, 2026, converting its 22,000 square foot Times Square flagship store into nine branded live-streaming studios shoppable on TikTok Shop.
In-Store Social Commerce Event
tm:rw launched tm:rw Studios as an in-store social commerce event broadcast live on TikTok Shop. Nine studios were built inside the 22,000 square foot Times Square flagship store, with each studio dedicated to a different partner brand.
During the broadcast, hosts and creators moved between studios to demonstrate innovations in a physical space. Viewers watching on TikTok Shop were able to buy items in the moment without leaving the stream.
Launch Lineup and Permanent Studio
Eleven brands made up the launch lineup: TDM, Whoop, HoverAir, Cozyla, Robosen, Amazon, Anker, Memomind, AEKE, Target Darts, and SIQ. Creators and co-hosts participating in the event included Nick Kosir, Maria Pratt, and Pablo Velasco.
Beyond the launch event, tm:rw stated that an always-on live studio will remain inside the flagship store, free for creators and the public to use for streaming. Nathalie Bernce, co-founder and CEO of tm:rw, said that commerce and content are now the same thing.
Key facts and where they come from
- tm:rw launched tm:rw Studios at its Times Square flagship on October 6, 2026.
NEW YORK, Oct. 6, 2026 /PRNewswire/ — tm:rw, the global destination for innovation, today launched tm:rw Studios
- The Times Square flagship spans 22,000 square feet.
broadcast live on TikTok Shop from tm:rw's 22,000 sq ft Times Square flagship.
- Nine studios were built inside the store for partner brands.
Nine studios have been built inside the store, each dedicated to a different partner brand.
- Eleven brands comprised the initial launch lineup.
Eleven brands make up the launch lineup: TDM, Whoop, HoverAir, Cozyla, Robosen, Amazon, Anker, Memomind, AEKE, Target Darts and SIQ.
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