Meta said on September 29, 2026 that its "One Step Ahead" anti-scam education campaign, developed with more than 25 local safety organizations, law enforcement bodies and government agencies across Asia-Pacific, has reached more than 303 million people since launching in May 2026.
What Meta announced
The company said the campaign ran across Facebook and Instagram in 18 countries, delivering over 1.3 billion impressions and more than 1.2 million link clicks. Meta described it as one of the largest online-safety education efforts it has run in the region.
According to Meta, the campaign was built on three principles: that safety advice should be practical, easy to act on, and come from a source people trust.
The security tools being promoted
Meta said the campaign directs users to security features across its apps. Two-factor authentication adds a second check at login, so a stolen password alone is not enough to gain access, the company said, while passkeys let people sign in with a fingerprint, face or PIN and, according to Meta, cannot be stolen, shared, guessed or reused.
The company also highlighted Security Checkup, which it said walks people through strengthening a Facebook account in minutes, and Privacy Checkup, which controls who can see, message and connect with a user.
On WhatsApp, Meta pointed to a Linked Device Warning that alerts users when it detects a suspicious login attempt, an unauthorized web client or a potential account-linking scam, and to group settings that let users choose who can add them to groups.
Government and law enforcement partners
Meta listed partner organizations in markets including Australia, Bangladesh, Hong Kong, India, Indonesia, Japan, Kazakhstan, New Zealand, Pakistan, the Philippines, Singapore, Taiwan, Thailand and Uzbekistan. They include Scamwatch, operated by the Australian Competition and Consumer Commission, Japan's National Police Agency, the Singapore Police Force, India's National Cyber Crime Reporting Portal and Bangko Sentral ng Pilipinas.
A campaign element called "Know Your Local Resources" reached more than 27.4 million people across 14 markets and connects users to trusted organizations in their own country for reporting tools and support, Meta said.
What comes next
Meta said the campaign will continue throughout 2026, with new tools and locally tailored resources rolling out across the region and additional partnerships planned. The company said scammers keep evolving and pointed users to its Scam Protection Center for account protection guidance.
What to do
- Turn on two-factor authentication so a stolen password alone cannot unlock your account.
- Set up passkeys to sign in with a fingerprint, face or PIN instead of a reusable password.
- Run Security Checkup on Facebook to strengthen account settings, and Privacy Checkup to control who can see, message and connect with you.
- On WhatsApp, pay attention to Linked Device Warning alerts and adjust group settings to limit who can add you to groups.
- If you encounter a scam, use the local reporting resources listed for your country, such as Scamwatch in Australia, the National Cyber Crime Reporting Portal in India or the Singapore Police Force.
Key facts and where they come from
- Meta says the campaign has reached more than 303 million people across 18 countries since May 2026.
Since launching in May 2026, the campaign has reached more than 303 million people across 18 countries, delivering over 1.3 billion impressions and more than 1.2 million link clicks
- The campaign was designed with more than 25 regional safety, law enforcement and government bodies.
The campaign was designed alongside more than 25 local safety organizations, law enforcement and government agencies across the region
- The "Know Your Local Resources" element reached over 27.4 million people in 14 markets.
which alone reached more than 27.4 million people across 14 markets
- Meta says WhatsApp's Linked Device Warning flags suspicious logins and account-linking scams.
WhatsApp's Linked Device Warning alerts users when it detects a suspicious login attempt, an unauthorized web client, or a potential account-linking scam.
- The campaign continues through 2026 with more partnerships planned.
The "One Step Ahead" campaign will continue throughout 2026, with new tools and locally tailored resources rolling out across the region and more partnerships on the way.