Meta announced on October 13, 2026, the rollout of new AI-powered tools designed to let users shape their Facebook Feed and Reels recommendations using natural language. The features allow users to interact directly with the platform's ranking algorithms.
New Customization Features
Meta announced new AI-powered tools that let users tell Facebook what they want to see in Feed and Reels. According to the company, users can fine-tune their experience and directly interact with ranking algorithms using their own words.
The company updated the three-dot menu on every post to provide access to "Your algorithm," a dedicated space to manage topics. Additionally, clicking 'Interested' or 'Not interested' can prompt follow-up questions to gather more detailed feedback in real time.
Role of Large Language Models
Meta stated that its ranking systems infer user interests from thousands of signals, including likes, comments, and watch history. Large language models now help incorporate the intent, context, and interests behind natural language.
The company said these updates allow recommendations to adapt within the same session. Freeform text is combined with existing engagement signals to make the algorithms more responsive over time.
Key facts and where they come from
- Meta introduced AI-powered tools to let users customize Facebook Feed and Reels using natural language.
New AI-powered tools let you tell Facebook, in your own words, what you want to see in Feed and Reels
- The three-dot menu on posts was updated to provide access to customization options.
We’ve updated the three-dot menu on every post to make it easier to access these new customization tools.
- Large language models are integrated into ranking systems to process natural language feedback.
Now, large language models are helping us take a genuine leap forward.
